Redis booth showing off the new signature brand color Hyper Red at Google Cloud Next
Redis, a leading data and AI platform, unveiled its new brand identity, including a new logo, color palette, and typographic system, for the first time at Google Cloud Next. The event served as the debut of the company’s refreshed look, requiring an environment that introduced the new identity with impact and clarity while setting the standard for future events.
Redis
Visual designer
https://redis.io
Social media and email banners leading up to the event.
This was Redis’ first public showcase of its rebrand, which meant every design decision carried weight. The new identity needed to work seamlessly across large environmental spaces, digital displays, and supporting materials. The challenge was to create an event presence that captured Redis’ innovation while using its new visual and typographic system to make a strong, unified statement.
I led the visual design for Redis’ debut at Google Cloud Next, transforming the event space into a confident expression of the new brand. The booth and supporting assets featured Redis’ new typefaces, Space Grotesk and TT Trailers, with TT Trailers used prominently in headlines to dominate space and establish hierarchy. This strong typographic voice was balanced by geometric imagery inspired by AI and vector search, linking Redis’ technology to its visual language. The system extended across swag, signage, digital screens, and marketing materials, creating one cohesive experience.
3.5" x 5" flash cards for distribution at GCN.
Setting the tone for the new brand with some fresh swag.
Applied Redis’ new brand system with focus on hierarchy and scale. Used expressive type and geometric imagery to guide attention, ensuring every surface from booth walls to digital screens. Everything felt cohesive and intentional.
The Redis booth stood out at Google Cloud Next, introducing the new brand through clear hierarchy and confident visuals. The system became the model for global events, reinforcing brand consistency and recognition.
A simple, focused design approach stands out. Strong color, clean vector art, and clear hierarchy can cut through noise and make a lasting impression in even the busiest event environments.
The Redis debut at Google Cloud Next marked the first unveiling of its new brand identity. Through bold typography, geometric imagery, and cohesive system design, the event introduced Redis’ refreshed look with confidence and established the blueprint for all future brand experiences.
