Trifold brochure created for Biosil’s tradeshow presence
Biosil, a beauty and wellness supplement brand, aimed to deepen consumer and influencer engagement through elevated design. The focus was on creating thoughtful brand moments, including packaging, brochures, and digital content, that reflected the product’s promise of visible, lasting beauty.
Biosil
Brand designer
Biosil’s glow-up in a box, designed to charm influencers and spotlight the goods
Updated Biosil label design in salmon, introduced to elevate shelf appeal and align with a sleeker visual direction
Influencer brochure featuring product highlights, usage tips, do's and don'ts, and a clear brand story to keep messaging polished and on point
Biosil’s materials didn’t reflect the quality of its product or its growing appeal among beauty consumers. The packaging and marketing collateral felt dated and inconsistent, lacking the warmth and polish expected in the wellness space. The challenge was to create a system of touchpoints that sparked interest, felt premium, and clearly communicated Biosil’s value without losing its scientific foundation.
I designed a suite of engagement-focused collateral centered on connection and storytelling. This included influencer packaging with elevated materials and tactile details, consumer and retail brochures that simplified messaging, and motion graphics that brought the brand’s benefits to life. Each asset was crafted to work together, forming a narrative that carried from unboxing to digital discovery.
10-second product teaser for Veggie Caps, designed for feed posts
Vertical motion piece for Veggie Caps, made for reels and stories
Created a design language that balanced beauty and credibility. Combined soft gradients, clear hierarchy, and modern typography to elevate influencer packaging, brochures, and motion assets into a cohesive visual story.
The new collateral strengthened Biosil’s consumer presence across physical and digital touchpoints. Elevated packaging and motion content increased engagement and helped the brand connect with a broader beauty audience.
Designing for connection means thinking beyond visuals. Consistency, tone, and tactile detail all shape how consumers experience a brand and decide whether it feels trustworthy and worth sharing.
The Biosil brand activation transformed everyday marketing materials into meaningful experiences. By focusing on influencer packaging, retail collateral, and motion content, the work elevated how the brand communicated, creating a stronger emotional connection with consumers and partners alike.
